For three years running we have worked closely with Mountain Dew to activate HIT+RUN live screenprinting at their travelling seasonal action sports competition DEW TOUR. Visiting a half-dozen cities in extreme sports conditions (ski resorts in the winter), HIT+RUN was challenged with developing ideas that did not interfere with the tour's merchandising component. We worked with the client to mix it up each year, screenprinting posters, bandanas and even customized CD jackets to go with a music compilation put together by the client. Our versatile Crew and easy set-up allowed us to load-in, and active in extreme conditions involving snow, mountain terrain and gusting wind.

NOTE: Working with the client to a solution for printing custom CD jackets and posters, we developed an ink & drying process that allowed printing on alternative materials at a live event – a groundbreaking feat in the screenprinting world.